Emma Watson to be next face of Lancome

Emma Watson at the premier of Harry Potter and The Deathly Hallows Part 1, November 2010. Image: AllStar

I've always been a fan of Ms Emma Watson. 


Ever since her first 13-year-old appearance as Harry Potter's clever side-kick Hermione Granger in The Philosopher's Stone. We bonded over uncontrollable and frizzy hair. ( I should mention I have never met Emma, and her hair is now styled to perfection, so perhaps that bond is now, sadly lost.)


So, I was incredibly happy when I heard that she would be the next face and 'ambassadress' of French beauty house Lancome. It begs the question: is there something this gal can't do? Actress, model, style icon, all round sweetheart...what next? 


Only last week Emma launched her eco-friendly, high-fashion collaboration 'Pure Threads' with Italian designer Alberta Ferretti. The first collection which goes on sale on March 21st, comprises  of just two dresses, a shirt, a maxiskirt and denim shorts, all with pretty lace embroidery. Part of the proceeds from the Pure Threads collaboration will be donated to the fairtrade fashion label People Tree, who Emma has worked with before to design three other collections. 


There are  rumors and whispers that the campaign will be shot by the super talented Mario Testino who had previously worked with Emma for Burberry's autumn/winter 2009 and spring/summer 2010 campaigns when she was then the face of the Brit fashion house. 


Following the footsteps of other Hollywood starlets like Anne Hathaway, Julia Roberts, Penelope Cruz and fellow English Rose Kate Winslet, Emma is the youngest face for the beauty brand at only 20-years-old. 


I can't wait to see the campaign, it's bound to be an enormous success, just like everything else Ms Watson puts her 'magic' touch to.